Blue Light Special

Joden Girl

Baubles, Bling, and Motivating Factors

For more than thirty years, Joden has had an internet presence – www.joden.com.  For the last five, we have had a shop-able website, a Facebook page, this blog, and more recently an Instagram account.  Our site brings customers into the store on an almost daily basis…  they have lists of inventory numbers and can’t wait to see each delectable piece.  

That’s all fantastic news, no doubt.  There’s just a small glitch…  we aren’t having as much success with actual online purchases.  Most of our customers come into the store to buy something, they don’t usually put it into the cart and hit the buy button.  Which brings me to the point – what motivates you to buy something online – more specifically, a luxury item?  

A luxury item like this killer oval diamond ring…  what would inspire you to hit the buy button on this beauty?  Constructed entirely of platinum, this modern ring features an oval brilliant cut diamond as the center stone.  This diamond weighs 3.16 carats.  It sparkles from every angle.  The shoulders of the ring are horizontally set with sixteen baguette cut diamonds that have a combined weight of .96 carat.  It’s accompanied by a certificate from the International Gemological Institute of America valuing the ring at $20,050.00.  Who wouldn’t want this showstopper?

For the next four days, we are going to conduct an experiment.  This is Friday – day one.  Today we are offering this ring for the unbelievable price of $12,750.00…  that’s 40% off the appraised value.  It’s available now on our website.  It will be there through Monday (unless some lucky girl or guy buys it)!  Make no mistake, this deal is available for just FOUR DAYS.  This ring can be yours with a simple touch of a button.  

Be sure to stay tuned…  there will be an added twist with every passing day.  Each day, the pot will sweeten.  But will someone buy it before we get to the next day?  Will that someone be you?  By Monday, we will have the answer to our question.  Is price the most motivating factor for purchasing luxury items online?  Or, perhaps, in this world of technological advancement, do our customers still crave the human element when making an important acquisition?  As I said, stay tuned and as always…

“You can go to a museum and look, or come to Joden and touch.”

Written by Carrie Martin

Photos by Dana Jerpe

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Take Two – Blue Light Special

Joden Girl

Baubles, Bling, and Motivating Factors

Remember this beauty from yesterday?  For those of you who are just tuning in today, we are conducting an exciting experiment.  This stunner is accompanied by a certificate from the International Gemological Institute of America, valuing the ring at $20,050.00.  For four days (this is day two) we are offering it for $12,750.00… AND we have promised to sweeten the pot for each of the four days that the ring remains unsold.  I am about to add a little sugar…

How sweet is this classic platinum and 18 karat yellow gold wedding band?  It’s the perfect complement to the oval diamond ring…  a cool platinum center warmed by the outer gold edges.  This band sells for $1200.  But today, when you purchase the oval diamond ring, you get the band for FREE.  I know what you’re thinking…  we’ve lost our minds.  Let’s not call it crazy, let’s call it added incentive.  

The question is, will this band be the clincher?  Will someone take advantage of this deal?  Or will it hang on until tomorrow when we add another twist?  Stay tuned!

“Go to our site and look, and then come to Joden and touch.”

Written by Carrie Martin

Photos by Dana Jerpe

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Enchanting Engagements

Joden Girl

Baubles, Bling, and a Sparkly Ring

Jewelry trends and styles come and go with the seasons – usually that includes engagement rings.  However, halos have reigned supreme for the last ten years or more!  For those who don’t know, the halo design incorporates a tiny ring of diamonds that encircle the center stone.  It highlights the diamond and makes it look larger!

This stunning set just might be my favorite halo EVER!  The focal point of the ring is a 1.01 carat oval brilliant diamond.  Surrounding it are 14 round brilliant diamonds in alternating sizes…  the unique alignment of these stones creates an elongated elegant flair that has captivated me.  

Just look at the impact of the ring on the hand – it really makes quite an impression!  And it is accompanied by a matching diamond band.  Smart styling allows for the pair to sit perfectly snug without any contouring.  For me, that’s an important point…  the wedding band can be worn by itself.  On the weekends, I simplify my look by just wearing my band – a convenience that I love!

This exceptional set is crafted from 14 karat white gold and features a total diamond weight of 1.77 carats!  Available on our site or in our showroom for just $7650.00 – it’s a must-have!

“Go to our site and look, then come to Joden and try it for yourself!”

Written by Carrie Martin

Photos by Shelly Isacco

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