Joden Girl
Baubles, Bling and Insider Information
At work, she’s the Thelma to my Louise, the jelly to my peanut butter… she’s my partner in crime. Her name is Dana and she’s been with the company for over seven years. Beginning as a part-time sales associate at a small local chain jewelry store and later managing a major brand store, we were lucky to steal her away. Beginning in 1996, Dana has over twenty-six years of jewelry experience; she brings an engaging personality and a wealth of knowledge to our team.
For the last four years, she and I have joined forces to maximize the internet presence of Joden Jewelers. After nearly a decade of struggling to build an online brand, Dana and I inherited a bit of a challenge. Dana is the face behind the camera. Self-taught, she is gifted with photography. Her photos are the very thing that attract people to our website and social media. Together, Dana and I have tripled our Facebook and Instagram followers. She single-handedly manages joden.com; Dana took it from a basic catalog to a true online store. With her pictures and my words – we were destined for success.
Shortly after Dana started at Joden, she discovered her love of Victorian mourning jewelry. Coming from a small family and being an only child, these nostalgic pieces connected with her sentimental side and passion to preserve the past. Her personal collection boasts several unique treasures… including the two rings and small oval pin shown here. The cushion-shaped brooch is her favorite piece at Joden. A Victorian hair locket from the late 1800’s, this charmer features a frame made from fine wirework, eight natural pearls and eight pink gems. The star of the show are the golden locks of hair intricately braided together and meticulously safe-guarded beneath the glass. This rare find is available for just $2,750.00.
On the flip side, this large Retro ring is near the bottom of Dana’s list. Made from 14-karat rose gold with a platinum top, it presents quite a formidable figure. A deep golden emerald-cut citrine sits in the center – it weighs over 35.00 carats. Trimmed with fourteen square rubies and six round diamonds, this statement ring is a bold choice. Although it is extremely well-made and superior in quality, this 1940’s knuckle duster is simply too large and overdone for Dana’s style.
Enjoy the magic of Dana’s photos every day by liking us on Facebook and following us on Instagram. Then stop by the store and introduce yourself to her… you’re going to love her as much as we do!
“You can go to a museum and look or come to us and touch.”
Written by Carrie Martin
Photos by Dana Jerpe
