“Style Is To Be Simple”

Joden Girl

Baubles, Bling, and Heartfelt Things

A former fashion model, Elsa Peretti has had her finger on the pulse of style for more than fifty years.  She began creating jewelry in the seventies, and became an independent designer for Tiffany and Co. in 1971.  Already an award-winning stylist, Peretti brought a fresh and modern perspective – attracting a younger audience to the iconic brand.  

This open heart pendant is the epitome of the aesthetic genius that is Elsa Peretti.  The sensual lines of this classic shape make wearing it both enjoyable and effortless at the same time.  The pendant has been crafted in multiple sizes and metals.  This particular one is the 27 mm size, sculpted from 18 karat yellow gold.  We have paired it with a 14 karat yellow gold snake chain.  This sophisticated symbol of love slides like silk across the length of the chain – gliding with the movement of the body.  

Peretti has been quoted as saying “I am not an artist, I am a craftswoman.”  Like all Tiffany pieces, the open heart pendant is designed to last, not to be discarded with the next trend.  It’s a quintessential wardrobe necessity, and it’s available now at Joden for just $780.00.  Make it yours today.

“You can go to a museum and look, or you can come to us and touch.”

Written by Carrie Martin

Photos by Dana Jerpe

Joe’s Special Box – Volume 47

Joden Girl

Baubles, Bling, and A Collector’s Things

The pieces in Joe’s Special Box never cease to amaze me.  It’s an eclectic collection of vintage Victorian, Art Deco stunners, Giuliano treasures with a little bit of modern thrown in.  I’m not a pearl girl, but this ring makes my heart go pitter-pat.  It’s the pure simplicity of it.  Designed by Paloma Picasso for Tiffany and Co. in 1984, this mabé pearl ring is a refined beauty.

Daughter of famous painter Pablo Picasso, Paloma is an award-winning artist in her own rite.  She has been creating audacious styles for Tiffany since 1980.  Paloma says she is inspired by her travels.  She is best known for her use of whimsical shapes and bold patterns.  

Fashioned early in her career from a buttery 18 karat yellow gold and featuring a bright white mabé pearl center, this Tiffany piece doesn’t disappoint.  No additional ornamentation is needed – the classic style speaks for itself. Priced right at just $900, this ring is available now in our showroom. 

“You can go to a museum and look, or come to us and touch.”

Written by Carrie Martin

Photos by Dana Jerpe

Vintage Value

Joden Girl

Baubles, Bling and Smart Things

Most people think that jewelry stores are all about making sales.  And in many cases, that’s true.  However, at Joden, our focus is always on buying.  For nearly fifty years, we have combed through millions of pieces – always seeking the finest jewelry for the best price.  More often than not, that journey has led our experts to the pre-owned market.  The reason for that is simple…  antique and estate jewelry combines the best of both worlds – a higher quality (often handmade) product offered at a better price.  

In case you were wondering, to be qualified as antique – jewelry must be over one hundred years old.  The term “estate” simply refers to any item that is previously owned.  These goods can be purchased at a better price than newly manufactured pieces.  At Joden, we believe in passing those savings on to our customers.  

The advantages of vintage jewelry don’t end with the price…  there are also other benefits.  Most antique pieces were handmade by expert craftsmen – not mass produced by machines.  Old world techniques like piercing, thrumming, granulation, and millegraining (just to name a few) were employed to create one-of-a-kind masterpieces.  This uniqueness allows jewelry lovers to develop their personal style and to fill their jewelry boxes with things that no one else has.  

At Joden, we have another unique aspect to our inventory.  We own it.  Every piece.  It’s not on consignment or memorandum.  This is yet another way to ensure that we are able to offer our customers the best possible price. 

Occasionally, we purchase signed pieces – Cartier, Rolex, Giuliano, Tiffany…  like the little beauty featured here.  This classic 18 karat yellow gold and platinum engagement ring is every girls dream.  With a dazzling 1.00 carat diamond center, this ring nearly guarantees a “Yes!” response.  Pricing for a brand new version of this ring begins at $12,400…  at Joden, we are offering this one for less than $10,000 – complete with the little blue box. 

For nearly half a century, the family at Joden has taken pride in bringing our customers the best of the best.  Our motto continues to hold true –

“You can go to a museum and look, or you can come to Joden and touch.”

Writing and Photos by Carrie Martin 

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