The Final Countdown – Blue Light Special

Joden Girl

Baubles, Bling, and Motivating Factors

I never thought this day would come.  Today, at 12:00 midnight Eastern Standard Time, our little experiment will end – unless of course, the ring sells before that time.  For all newcomers, these are the final hours of a four day event.  We have been offering the above ring for just $12,750.00.  That’s a 3.16 carat oval diamond at 40% off the appraised value.  In addition, we have added a little something each day to further entice our customers.  

First, we added a lady’s platinum and 18 karat yellow gold wedding band.  Next, we added the matching men’s band.  We offered both of these bands for FREE with the purchase of the diamond ring.  Today, we are adding the final incentive…

Today only, we have reduced the price of the ring by $1000.00!  You can purchase this absolutely killer platinum diamond ring with a 3.16 carat oval diamond and a pair of matching platinum and 18 karat yellow gold wedding bands for the rock bottom price of $11,750.00.  Go to our site.  BUY THIS RING.  You will love everything about it, from the price to the way that it sparkles on your finger.  The countdown is on…

“Go to our site and look, then come to Joden and touch.”

Written by Carrie Martin

Photos by Dana Jerpe

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Blue Light Special

Joden Girl

Baubles, Bling, and Motivating Factors

For more than thirty years, Joden has had an internet presence – www.joden.com.  For the last five, we have had a shop-able website, a Facebook page, this blog, and more recently an Instagram account.  Our site brings customers into the store on an almost daily basis…  they have lists of inventory numbers and can’t wait to see each delectable piece.  

That’s all fantastic news, no doubt.  There’s just a small glitch…  we aren’t having as much success with actual online purchases.  Most of our customers come into the store to buy something, they don’t usually put it into the cart and hit the buy button.  Which brings me to the point – what motivates you to buy something online – more specifically, a luxury item?  

A luxury item like this killer oval diamond ring…  what would inspire you to hit the buy button on this beauty?  Constructed entirely of platinum, this modern ring features an oval brilliant cut diamond as the center stone.  This diamond weighs 3.16 carats.  It sparkles from every angle.  The shoulders of the ring are horizontally set with sixteen baguette cut diamonds that have a combined weight of .96 carat.  It’s accompanied by a certificate from the International Gemological Institute of America valuing the ring at $20,050.00.  Who wouldn’t want this showstopper?

For the next four days, we are going to conduct an experiment.  This is Friday – day one.  Today we are offering this ring for the unbelievable price of $12,750.00…  that’s 40% off the appraised value.  It’s available now on our website.  It will be there through Monday (unless some lucky girl or guy buys it)!  Make no mistake, this deal is available for just FOUR DAYS.  This ring can be yours with a simple touch of a button.  

Be sure to stay tuned…  there will be an added twist with every passing day.  Each day, the pot will sweeten.  But will someone buy it before we get to the next day?  Will that someone be you?  By Monday, we will have the answer to our question.  Is price the most motivating factor for purchasing luxury items online?  Or, perhaps, in this world of technological advancement, do our customers still crave the human element when making an important acquisition?  As I said, stay tuned and as always…

“You can go to a museum and look, or come to Joden and touch.”

Written by Carrie Martin

Photos by Dana Jerpe

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Third Time’s The Charm – Blue Light Special

Joden Girl

Baubles, Bling, and Motivating Factors

Ladies and gentlemen, we’ve reached day three.  If you’re new to our experiment, here’s the skinny.  This stunning ring showcases a 3.16 carat oval diamond center.  It’s been certified by the International Gemological Institute of America and valued at $20,050.00.  We’ve been offering it for just $12,750.00 for four days only and tomorrow is the last day.  We have also promised to add a little more incentive with each passing day.  Yesterday, we added a FREE lady’s platinum and 18 karat yellow gold band.  Hold on to your hat – 

Today, we are adding the matching men’s band.  Also constructed from platinum and 18 karat yellow gold, this modern design sells for $1,320.00 – but you can get it now for FREE!  That’s right, on day three, you can get the oval diamond ring, the lady’s band, and the men’s band – all for the price of $12,750.00.  Just go to our site and hit that buy button!  If you don’t, someone else surely will.  

Tomorrow is the final day of our experiment.  Will we make it to the final chapter or will the ring sell before we have a chance?  The suspense is killing me!  As always, stay tuned…

“You can go to a museum and look, or you can come to us and touch.”

Written by Carrie Martin

Photos by Dana Jerpe

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